Youngman Roofing and Insulation is putting the people behind its operations in the spotlight as it reflects on five years of expanding its national footprint.

The company has released its National Overview Video, documenting its branches, factories, operations and employees as they go about their everyday work.

Rather than staging scenes for the production, Youngman says the footage captures its employees performing their actual roles across the business.

Inside Youngman’s national operations

The video provides a look at the different functions involved in keeping Youngman’s operations running, from production and sales to logistics, technical support and customer interaction.

It also brings together footage from the company’s different locations to provide a broader view of how these individual parts of the business work together.

For Youngman, however, the project is intended to focus as much on the employees doing the work as it does on its products, factories and capabilities.

The company says the production documents “real people doing what they do every day”.

Five years of investment and expansion

The National Overview Video also reflects changes within Youngman over the past five years.

During this period, the company has deliberately expanded its national footprint while investing in the capacity, systems, technology and people required to support its growth.

The result is a business with multiple functions and locations contributing towards its wider operations.

Rather than presenting the video solely as a record of what has already been built, Youngman describes it as a story about the people who continue building the business.

The people behind the Youngman business

Youngman’s 8 C’s of Excellence provide the framework for how the company operates, with its employees responsible for putting those principles into practice across its branches and functions.

The company describes the approach as: “Structured Excellence, Delivered by Real People.”

Employees across the business participated in filming, opening their workplaces to the cameras while continuing with their normal responsibilities.

Through the National Overview Video, Youngman aims to bring those different people, workplaces and operations together to provide a wider picture of the company behind its roofing and insulation business.

Youngman summarises its approach with the message: “Our Difference. Your Guarantee.”

This article was first published on SA Building Review.